Unconfined
Brand Identity & Positioning
Unconfined is a design and marketing agency specializing in Web2 and Web3 marketing and content production, co-founded by Liz Yam. Our expertise spanned social media strategy, content production, and digital marketing for SaaS and CPG brands
Role: Naming, Brand Identity Design, Creative Direction, Strategy
Naming & Logomark
Formerly going by a different moniker, we needed a new name that embodied our unlimited creativity and expansive approach to problem-solving. I envisioned “Unconfined” to reflect the boundless nature of our work—our ability to adapt, innovate, and push creative boundaries. The visual identity reinforced this concept, with a 3D logo form inspired by the letters U, N, and C, designed to be dynamic and multifaceted from every angle
Brand Identity
To celebrate our team’s individuality, we created personalized logo avatars, allowing each team member to choose unique materials and color palettes that suit their style. These bespoke avatars fostered a sense of collective identity while honoring personal creative expression
Agency Reel
Unconfined’s agency reel and website offer a glimpse into the exciting projects we spearheaded for amazing clients. Through innovative design solutions, we have helped brands bring visions to life in ways that are distinctly Unconfined
