Liquid I.V.
Flavors that Spark Imagination
Liquid I.V. was launching its first-ever hydration product for kids, designed with kid-friendly flavors and essential electrolytes for active lifestyles. We needed a social-first campaign that would resonate with parents while capturing the honesty and creativity of kids. With the launch coinciding with back-to-school season, we saw an opportunity to position Liquid I.V. for Kids as the perfect hydration solution for school, sports, and play
Role: Content Strategy, Video Production, Creative Direction, Edits Supervisor
Objective
The goal was to amplify the launch of Kid’s Liquid I.V. through a vibrant, storytelling-driven social campaign that resonated with parents and kids. As the Video Producer and Content Strategist, I managed scheduling, location sourcing, casting, props, the production team, and on-set logistics to create a seamless experience. I also led post-production, ensuring Liquid I.V. received a library of content optimized for their marketing channels
To bring this product launch to life, we developed a campaign centered around “Flavors That Spark Your Imagination,” leveraging kids’ candid and unfiltered reactions to the product. We asked children to taste-test the flavors and describe them in their own words, capturing their honest and often humorous responses on camera. We invited them to draw what the flavors inspired in their imagination, resulting in vibrant, playful artwork. This approach allowed us to showcase the product’s appeal in a fun, organic way while reinforcing its role in everyday life—whether for school, sports, or play. For post-production, I oversaw the editing process, incorporating animations inspired by the children’s drawings and Liquid I.V.’s colorful packaging to reinforce the back-to-school theme
